Guiding Natural CPG Brands to Their True North
Clarity, direction, and momentum for natural brands ready to grow without losing their roots.
Natural CPG is beautiful, complex, and unpredictable. Growth rarely follows a straight line, and brands are often asked to navigate indie retailers, co-ops, promos, and relationships all at once.
Services
Retail Strategy with Soul
We don’t believe in one-size-fits-all growth. Every brand has its own rhythm, energy, and path forward. Our work meets you where you are and helps you move forward with intention and clarity.
Indie & Co-op Outreach
Clear retail strategy aligned with your values and stronger relationships with indie and co-op buyers
NCG & INFRA Strategy
Confidence navigating NCG and INFRA relationships & presentations
Core Set Optimization
Smarter trade strategy and compliance
Indie Account Maintenance
Improved velocity through better merchandising and servicing
Promo Management
Sustainable growth without sacrificing brand soul
Signals
from the Field
Thoughts, insights, and real-world observations from inside the natural retail landscape.
About
Retail Strategy with Soul
Northstar CPG was founded in 2023 with one goal: to help natural brands navigate retail with clarity, care, and confidence.
With over 15 years of experience across co-ops, Whole Foods, Natural Grocers, and brand-side leadership, we understand the realities founders face. With decades of experience in the natural channel, from store level decision making and management to brand side sales leadership, we understand the realities that brands and retailers face.