Retail Strategy With Soul for Natural CPG Brands
Clarity, direction, and momentum for brands that want growth without selling out.
Natural retail is relationship-driven, but it’s also resource-intensive when the plan isn’t clear.
Northstar CPG guides natural and mission-led brands to build real distribution, improve velocity, and hold open doors with structured outreach, buyer-ready strategy, and steady account stewardship.
Services
What We Do
Think of this as your map to true north: distribution, velocity, and follow-through built for how the natural channel actually works.
Indie + Co-op Outreach
Win placements and protect doors with a structured outreach cadence
We meet you where you’re at; Whether you just started looking into Faire campaigns, or are a legacy CPG brand building more distribution density in your DC’s
NCG & INFRA Strategy
Gain support of HQ, strong presentation, and aligned promos
NCG Core Set Strategy + Optimization
Build assortments that sell, then drive velocity and excitement after the approval
Indie Account Maintenance
Leave the indies to us! We monitor for reorder needs, work on gaining off-shelf placements, selling in case stacks, and maintaining shelf space
Promo Planning + Management
Promos that create lift, not margin burn. Let us manage your promo calendars and submissions so you can do what you do best
Why Northstar?
We move with intention and integrity
We move with intention and integrity
Strategy should feel grounded
Signals
from the Field
Thoughts, insights, and real-world observations from inside the natural retail landscape.
