Services

Indie + Co-op Outreach That Wins Placements and Protects Doors

Natural retail runs on relationships. This outreach process helps you connect with the right buyers, introduce your brand clearly, and stay present once you’re on the shelf.

We build a target list, tighten your outreach message, then execute a cadence that works in the real world:

• Dedicated Account Manager who grows & manages your brand in the indie channel
  Perfect your stakeholder pitch
• Get your product in front of the RIGHT buyers to get ON the shelf
• Set up a plan to get your product in consumer hands

NCG + INFRA Strategy That Makes HQ Say “Yes” and Stores Follow Through

HQ programming is a moment of truth.

If your plan is fuzzy, your presentation is generic, or your promo story is sloppy, you don’t get momentum, you get “maybe later.”

Once you hit eligibility thresholds, we create a strategy for HQ with a clean ask and a clear growth plan:

• HQ call prep and meeting strategy
• Presentation support (buyer-ready, not brand poetry)
• Promo planning built for real store execution
• Growth alignment so HQ programming matches store-level reality
  alignment once brands reach eligibility thresholds.

Core Set Strategy + Optimization That Improves Velocity After the “Yes”

Getting approved is not the win. Reorders are the win.

Core set success is driven by the right assortment plus store-level execution.
We guide you through the full arc:
 

• Submission strategy and timing
• Assortment decisions that match the buyer, shelf, and category
• Post-approval support to drive performance
• Use of distributor insights and available NCG data to choose smarter moves

Account Maintenance That Stops Churn and Fixes Velocity Before It Becomes a Fire

Most brands lose doors quietly, not dramatically. Velocity dips, reorders stall, someone forgets you exist, and you’re gone.

This is proactive account stewardship with a real cadence:

• Monthly and quarterly check-ins by account tier
• Velocity monitoring and early warning signals
• Issue diagnosis when numbers drop
• Action planning that starts with the usual culprits: merchandising, OOS, servicing, execution

Promo Planning + Management That Creates Lift (Not Margin Burn)

Promos don’t fail because “promos don’t work.”
They fail because execution is sloppy and no one diagnoses the real issue.

I help you choose the right promos, submit them cleanly, and measure what happened against reality:
 

• Promo submission support (where available)
• Performance evaluation using category benchmarks
• Troubleshooting when results miss the mark
• Optimization recommendations to improve the next run