Signals
Signals From the Field
Thoughts, insights, and real-world observations from inside the natural retail landscape.
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About
Retail Strategy with Soul
Northstar CPG was founded in 2023 with one goal: to help natural brands navigate retail with clarity, care, and confidence.
With over 15 years of experience across co-ops, Whole Foods, Natural Grocers, and brand-side leadership, we understand the realities founders face. With decades of experience in the natural channel, from store level decision making and management to brand side sales leadership, we understand the realities that brands and retailers face.